May we have your attention?
How often have you asked that question of your customers? We’re in an era where the scarcity is time. The scarcity is attention. And we’re not able to make more of it. Buy more of it. Or recover it once used. As a brand, you’re competing with everyone and everything else for attention. You’re not able…
Will anyone care about your product?
That’s the question companies need to ask when building new products. Quality is ubiquitous. The noise is deafening. No longer can you rely on an amazing product. You have to create a strong brand. In fact, your brand is more important than ever. You need to stand for something that matters to the people that…
Why we’re afraid to sell
Over the years I’ve heard how many people excel at making their product or delivering a service but suck at selling because they’re afraid of rejection. Some of you will say you don’t like sales because it has a bad rap. Or that you’re an introvert. Or that the phone isn’t ringing so you…
The noise of opportunity
Everywhere you go you’re faced with nearly infinite choices and opportunities. Whether feature creep on your products or product creep where you try to be all things to all people. Someone, maybe you, has a new idea that seems like the next big thing. FOMO makes you want to pursue it. After all, what if…
The marketing funnel minus the jargon
Marketing can be complicated. So much jargon. So many tools. So many options. Much is written about marketing funnels and there’s software that helps you with reporting metrics. There are lead funnels, sales funnels, funnels for webinars, and so forth. At each stage there’s a conversion and a portion of your audience drops out. Think…
How to plan a marketing campaign
Thinking through all of the steps of your next marketing campaign will increase your success rate and ROI – and help you avoid getting through the process only to find yourself at a dead end and needing to restart. Let’s break it down into a straightforward process designed to get you to launch faster. Start…