Away from procrastination and overthinking and towards exploring thoughts, concepts and things.
When I started this blog some years ago I attempted to focus exclusively on…
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The future is unknowable
This might be obvious to you. Or maybe not. We develop plans, anxiety and…
Happy Holidays. Take time to hit the pause button.
There’s a lot riding on the biggest holiday season of the year. For retailers…
Three operational words for 2014
For next year, I am putting some meat into my thinking. You see, I…
What is your now?
Now. Not later. Now. We like to keep our options open for what other…
12 Most Efficient Ways to Kill Creativity in Business
From design to communications, I’ve spent my career thus far working on both the…
Big Enough… Yet Small Enough
The concept of big-enough-yet-small-enough is designed to appeal to everyone, offend no one and encompasses every possibility. A company needn’t worry about missing an opportunity to reach an audience they didn’t even know existed!
For this reason, this concept is about as bad as it gets. It’s so overused and watered down, any company, let alone advertising agency or creative, should be ashamed to present this as a credible option.
52/13-04 – Red
Subtle red is not. Red is bold and brash. It demands you look at…
52/13-03 – Blue
You can say you’ll take that chance once in a blue moon, or that…