Enter the Database, Where IMC Benefits from Data and Automation
At its core IMC (Integrated Marketing Communications) is data driven to support a customer-centric…
Blog
52/13-02: Matter
This week is about matter, however you define it. Whether it’s brain ‘matter’, organic,…
52/13-01: Path; first of 52 visual exercises for 2013
For the past few years I’ve assigned myself ongoing projects to sharpen the eye…
Transforming the Marketing Department into a Media Team – #IMCChat – December 10th
#IMCChat was originally a weekly chat that discussed best practices in Integrated Marketing Communications.…
Marketing and the customer experience #IMCChat November 7, 2012
How many times have you seen a company spend a lot of money on…
How to facilitate communication and collaboration in an integrated marketing team: #IMCChat, September 5, 2012
Integrated marketing communications reads well and the results of successful teams using IMC are…
Building an Integrated Marketing Team – #IMCChat August 1, 2012
For the first edition of the reincarnated #IMCChat previously lead by Beth Harte and…
Five books you should read now and why
I certainly don’t read as much as Julien Smith, however I find books a…
Shout Quietly
In the pursuit of qualified leads, marketers, when they’re not getting the response rates…