What is your now?
Now. Not later. Now. We like to keep our options…
Category Creativity
12 Most Efficient Ways to Kill Creativity in Business
From design to communications, I’ve spent my career thus far…
Big Enough… Yet Small Enough
The concept of big-enough-yet-small-enough is designed to appeal to everyone, offend no one and encompasses every possibility. A company needn’t worry about missing an opportunity to reach an audience they didn’t even know existed!
For this reason, this concept is about as bad as it gets. It’s so overused and watered down, any company, let alone advertising agency or creative, should be ashamed to present this as a credible option.
52/13-04 – Red
Subtle red is not. Red is bold and brash. It…
52/13-03 – Blue
You can say you’ll take that chance once in a…
52/13-02: Matter
This week is about matter, however you define it. Whether…
52/13-01: Path; first of 52 visual exercises for 2013
For the past few years I’ve assigned myself ongoing projects…
Shout Quietly
In the pursuit of qualified leads, marketers, when they’re not…
Funding Unsuccessful: Failure or reality check?
Last summer after a year of thinking about it, I…