That’s the question companies need to ask when building new products. Quality is ubiquitous. The noise is deafening. No longer can you rely on an amazing product. You have to create a strong brand. In fact, your brand is more important than ever. You need to stand for something that matters to the people that matter to your success. Ignore that and you will be ignored. That’s hardly good for business. In the SaaS world, the stakes are high. Currently there are 8,500 marketing software products alone. That’s up from 500 a decade ago. This is partly due to the
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