There’s nothing like a pandemic to force focus and prioritize what’s essential. Whether as individuals managing our lives or businesses fighting for survival. These are times we revert to Maslow’s hierarchy of needs. The result is many of us are caught in the crosshairs. That thing we do with such pride that we believe had so much value may not be valued right now. Or it may be valued but not essential. RIGHT NOW. In business, it can be the marketing and sales teams which can be paired down to the basics given few are buying much. And what people
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